YouTube Is Making An AI Tool To Let Creators Use Artists’ Voices

There seems to be an emerging music-business consensus that AI technology will soon allow just about anyone to replicate the voices of giant pop stars. Earlier this year, Universal forced streaming services to remove the viral hit “Heart On My Sleeve”; the previously unknown Ghostwriter had used AI tools to make the song sound like a new collaboration from Drake and the Weeknd. A few months ago, Google and Universal were reportedly negotiating a deal to license artists’ voices and melodies. Now, YouTube is working on its own tool to help people sound exactly like their favorite artists.