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TikTok Has Made Shoegaze Bigger Than Ever

In early 2023, an 18-year-old college student decided to make her first-ever shoegaze song. Her friend sent her a “beat,” a grungy shoegaze instrumental crafted by the producer grayskies, and she spent two hours recording herself singing over it into her phone, using her everyday Apple earbuds as a microphone. No guitars were strummed, and no reverb pedals were stepped on. The next day, she titled the song “Your Face” and uploaded a snippet of it on TikTok, posting under the artist name Wisp. The video gained 100k views overnight, so she made another. That one got 600k views. She made another. That one quickly racked up 1 million views. Soon after, “Your Face” was being streamed millions of times on Spotify, and before Wisp even released a second song, she had signed a deal with Interscope Records.

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