Apple Announces iPhone 15 Pro With Olivia Rodrigo’s “Get Him Back!” Video

Now, this is what you call effective cross-promotion. Today, Apple debuted its iPhone 15 and iPhone 15 Pro. Simultaneously, Olivia Rodrigo (who just released her critically acclaimed sophomore album Guts) released the music video for “get him back!,” which was — you guessed it — shot on an iPhone 15 Pro. Directed by Jack Begert, “get him back!” features photography direction by Xiao “X” Liu, who used the “crash zoom technique” with the 15 Pro’s 5x Telephoto camera.